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BRANDING AND VISUAL IDENTITY |
What is branding? |
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Is branding just a creative way to name of a product
or company? Or maybe it is a way to relay a brand
message using print or television advertising. NO! Those views of branding are from a time when far fewer media vehicles and less competition in most product categories and vertical markets. Today your brand is everything! A brand is the sum of every image in every mind that has been exposed to it. Thanks to technology and the Internet there are more media vehicles now than ever before and the list grows daily. People communicate more than ever through text messaging, blogs, instant messaging, email, and phone and some still send snail mail. The biggest difference with the Internet medium is that it is interactive. With print and television the message sender is in control, but with the Internet the message recipient is in control. The user wants the Internet to be place to exchange information. The key is to make sure the Internet works with the brand and not against it. At Interthrive we build brands that work with all media vehicles. We understand the fast changing landscape and know how to build brands that work! |