Archive for the ‘SEO’ Category

Advantages of a new website

Thursday, April 23rd, 2009

There are many reasons companies hire us to redesign and redevelop their websites. For example, some companies are focused on looking more professional, contemporary, slick, etc. Others want to be more user-friendly or functional. Some have just outgrown their current layout or identity. All of these are good reasons to redesign your website but there are many more.

In no particular order here are a few more:
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Posted in Design, Development, SEO | No Comments »

Search engine marketing trends

Monday, March 30th, 2009

Recently we have had many conversations about the future of Internet marketing versus traditional advertising and I recently read an article that supports a few assumptions. Market research and statistical resource, eMarketer’s latest report titled Search Marketing Trends: Back to Basics claims that search marketing budgets, especially SEO budgets will increase in the next five years.

sem_growth

I guess what I take from this is that people are realizing that paying for paid search engine results leads to a higher ROI, as long as you are converting those clicks to leads, and utilizing SEO is an extremely important consideration that is actually projected to grow at a faster rate. You can also see there will be downward trends for contextual advertising and paid inclusion.

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Posted in Marketing, SEM, SEO | No Comments »

What you need to know about organic SEO.

Tuesday, March 17th, 2009

Want to be on the first page of your Google keyword results? Who doesn’t!

That is the challenge all companies are saddled with today. Everyone is fighting for the same ten spots and there are no guarantees on getting there and staying there. That being said there are many ways to increase your odds exponentially. A full explanation of what it takes is really a conversation that should happen in person but here are some talking points to consider.

  1. Your site should always focus on relevant, fresh, and quality content. Give people a reason to visit, link to and refer people. The more traffic the better your rankings will be!
  2. Research your keywords to make sure you are going after the right traffic.
  3. Provide good, clear titles for content. Don’t get cute or fancy with titles.
  4. Understand the importance of quality HTML code and page layout. Get a handle on what technology helps and hurts your results.
  5. Utilize any and all available means to getting your site traffic up and be patient.

All of those things will go a long way to improving your organic results. While you wait for organic results the best way to get results is pay-per-click advertising. That my friends is a whole other ball of wax. We get to that subject another day.

If you have any questions about search engine optimization, please do not hesitate to give us a call.

Posted in SEO | No Comments »