Recently we have had many conversations about the future of Internet marketing versus traditional advertising and I recently read an article that supports a few assumptions. Market research and statistical resource, eMarketer’s latest report titled Search Marketing Trends: Back to Basics claims that search marketing budgets, especially SEO budgets will increase in the next five years.

I guess what I take from this is that people are realizing that paying for paid search engine results leads to a higher ROI, as long as you are converting those clicks to leads, and utilizing SEO is an extremely important consideration that is actually projected to grow at a faster rate. You can also see there will be downward trends for contextual advertising and paid inclusion.

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