Archive for the ‘Marketing’ Category

Constant Contact Event Marketing Launched

Monday, October 26th, 2009

Constant Contact Event Marketing is available today!

Small businesses and organizations thrive on their ability to continually
strengthen customer relationships, and hosting events is a great way to do so,”
said Gail Goodman, CEO, Constant Contact. “Event Marketing offers our customers
a professional, affordable, and efficient solution for managing and promoting an
event from start to finish. As with our other product offerings, Event Marketing
addresses the unique needs of the small business owner or nonprofit organization
manager and turns an important, but often overwhelming marketing and management
task into a simple and effective process.

Check ConstantContact.com for more details.

Posted in Event Management, Marketing | No Comments »

E-Mail Marketing for FREE

Thursday, October 22nd, 2009

Yes Free! Give us a call to find out how you can connect with your customers for free.

Posted in Marketing | No Comments »

Google pest a.k.a. Bing steps up promotion in China

Tuesday, October 20th, 2009

Here is an article from PCWorld.com that highlights Microsoft intentions to step up promotion of Bing in China. China might be the only market where Google doesn’t reign supreme on top of the search engine (SE) market. In China the SE crown is worn, for now, by Baidu.com. Baidu has a majority of the SE market share and this post from an MSN blog does a great  job explaining why.

If Bing can capitalize in international markets it is certainly a start. Regardless the little (really big) “decision engine” that could has gotten Google’s attention before. It remains to be seen if they can creep past 15% market share, at least.

Tags: , ,
Posted in Google, Marketing | No Comments »

Blog Ethics

Tuesday, October 20th, 2009

I was about to write about an article I read on PCWorld.com today, but stopped to read an email. The email mentioned a company so of course I went to their site and ended up reading their blog and had a thought. Having your own blog is great, reading other blogs is great, but reading a blog and realizing the topic is a regurgitated story without giving any credit really feels like online plagiarism.

The topic was “Bing in Chinese“, a topic that blew up on Twitter and the blogosphere in late May. It was on TechCrunch and BrandInfection, so I will share the links here for those that didn’t see it back then.

Enjoy!

Tags: , , ,
Posted in Google, Marketing, SEM, Strategy | No Comments »

Search engine market growth

Wednesday, April 15th, 2009

If you are still not sure about spending marketing dollars on Search Engine Marketing (SEM) here are some stats. Nielsen recently released the year-over-year (YOY) growth statistics for the U.S. search engine market. The overall market grew by 16.7 percent and Google grew by 27.6 percent.

Source

Posted in Google, Marketing, SEM | No Comments »

Search engine marketing trends

Monday, March 30th, 2009

Recently we have had many conversations about the future of Internet marketing versus traditional advertising and I recently read an article that supports a few assumptions. Market research and statistical resource, eMarketer’s latest report titled Search Marketing Trends: Back to Basics claims that search marketing budgets, especially SEO budgets will increase in the next five years.

sem_growth

I guess what I take from this is that people are realizing that paying for paid search engine results leads to a higher ROI, as long as you are converting those clicks to leads, and utilizing SEO is an extremely important consideration that is actually projected to grow at a faster rate. You can also see there will be downward trends for contextual advertising and paid inclusion.

Keep Reading

Posted in Marketing, SEM, SEO | No Comments »