Archive for March, 2009

Removing and monitoring Internet content

Tuesday, March 31st, 2009

The scary thing about the Internet, especially with social networking catching on like wildfire, is not being able to remove content that is posted on websites that you do not manage. If someone publishes something about you it is there for good unless you have a legal foot to stand on. Most people are concerned about their Google search results and the associated links. If you were wondering what Google has to say about it, check this out.

Here are some other helpful links:

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Mind Mapping

Tuesday, March 31st, 2009

If you are all about brainstorming, planning, and sharing your ideas visually then you need a mind map. If this sounds appealing then check out mindmeister.com for some great options.

Search engine marketing trends

Monday, March 30th, 2009

Recently we have had many conversations about the future of Internet marketing versus traditional advertising and I recently read an article that supports a few assumptions. Market research and statistical resource, eMarketer’s latest report titled Search Marketing Trends: Back to Basics claims that search marketing budgets, especially SEO budgets will increase in the next five years.

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I guess what I take from this is that people are realizing that paying for paid search engine results leads to a higher ROI, as long as you are converting those clicks to leads, and utilizing SEO is an extremely important consideration that is actually projected to grow at a faster rate. You can also see there will be downward trends for contextual advertising and paid inclusion.

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Plagiarism on the web

Wednesday, March 18th, 2009

Ever wonder if someone is stealing your content or your entire site design?
Check out this site - Copyscape!

What you need to know about organic SEO.

Tuesday, March 17th, 2009

Want to be on the first page of your Google keyword results? Who doesn’t!

That is the challenge all companies are saddled with today. Everyone is fighting for the same ten spots and there are no guarantees on getting there and staying there. That being said there are many ways to increase your odds exponentially. A full explanation of what it takes is really a conversation that should happen in person but here are some talking points to consider.

  1. Your site should always focus on relevant, fresh, and quality content. Give people a reason to visit, link to and refer people. The more traffic the better your rankings will be!
  2. Research your keywords to make sure you are going after the right traffic.
  3. Provide good, clear titles for content. Don’t get cute or fancy with titles.
  4. Understand the importance of quality HTML code and page layout. Get a handle on what technology helps and hurts your results.
  5. Utilize any and all available means to getting your site traffic up and be patient.

All of those things will go a long way to improving your organic results. While you wait for organic results the best way to get results is pay-per-click advertising. That my friends is a whole other ball of wax. We get to that subject another day.

If you have any questions about search engine optimization, please do not hesitate to give us a call.

Welcome to our new blog.

Wednesday, March 11th, 2009

So we are just getting ready to launch our new site with our new blog.

I hope you all enjoy reading.